SEO, SEM, Online Advertising, paid search
Key specialties: Print, Digital and Email marketing (soup to nuts), testing (price points, creative, copy, buttons), accurate tracking, monthly reporting, writing and editing content, creative ideas for epromos, shepherd creative processes through production. Print inventories and projections. Intense accuracy of invoicing and billing.
During my two and a half years at BowTie as a Marketing Specialist, I focused on consumer based promotions that increased magazine subscriptions. I was tenacious in my ability to construct, track, execute, and test direct response advertising and marketing promotions for print (house ads, insert cards), online display ads (house website), direct mail, and email marketing campaigns.
BowTie Inc., publishing company produced niche hobbyist magazines like Cat Fancy, Dog Fancy, Aquarium Fish International, Reptiles, Urban Farm and Young Rider.
Advertising Proposal & Execution - Merchandising, digital video signage, in-store events, radio, Out Of Home (billboards, airport), in-mall advertising
Retail Strategy for SCENE
Retail Strategy for OPTICA
Digital Video - Selected video features Range Rover eyewear, co-created with MG Studio, an agency I selected to execute the shoot. I created a cooperative advertising proposal with select eyewear brands, chose the products and models, then managed the video and photo shoot creative process.
Paris, France - Brand strategy sessions and experience
Television campaign to increase Heald College brand awareness
Retail Brand Strategy - SCENE and OPTICA luxury eyewear boutiques across the United States (Print and digital advertising, merchandising)
Go To Market Strategy - Everest Online University (TV and online)
Social Media Postings via LinkedIn for First American Mortgage Solutions company page
Out Of Home (OOH) - Billboards, van wraps, in-mall advertising, airports. Radio advertising for in-store events, including on-site radio remote.
Print Ad Campaign - Analyze historical print ad performance, discover insights, write and construct a creative brief for fresh, branded creative to launch a new print ad campaign.
Website creation process for Luxury Optical Holdings: Content writing, product information, store information, proofing, functionality, manage agency relationship
Communicating the customer experience. The evolution of product-based advertising (features & benefits) to a brand and consumer focus.
The process: Selecting an agency to execute the ad, writing a creative brief, managing the agency relationship (communications, revision process, negotiating, billing). Managing internal expectations and communications during the process. Media placements with leading marine industry publications.
More about these ads: Advertising featured a product focus (the white dome with logo). With some effort, focus was shifted toward building a brand beyond the dome. The customer experience was communicated with this first ad (featured on the right). In a heavy business-to-business industry, this ad was well received within the industry and by the sales team. Positive feedback was also received by consumer facing publications and at trade shows (boat shows).
KeenanDirect - Age Out Campaign
When an individual turns 26 years old, it's called "aging out," meaning they no longer qualify to be covered under their parent's health insurance plan. This direct mail piece was created for this Age Out audience, with a corresponding landing page optimized for mobile use.