Search Marketing, SEO, SEM, Online Advertising
Facebook Advertising campaign helped to generate a 352% increase in website traffic. Integrated marketing campaign for seasonal period included Google Adwords, Google Display Network, Email. Facebook ads contributed to 90% of the lift.
Product launch: Out-of-Pocket Protection Plan (consumer insurance): Search Engine Optimized (SEO) website landing page, Google organic ranking on page 1 within first week of launch, managed SEO agency relationship and tasks, Facebook ads (online advertising). Result was paid and organic traffic to the page, new visitors, product sales and interest. Keyword research beforehand helped with content writing that resulted in Google search page 1 ranking (plus very little product competition).