Key specialties: Print, Digital and Email marketing (soup to nuts), testing (price points, creative, copy, buttons), accurate tracking, monthly reporting, writing and editing content, creative ideas for epromos, shepherd creative processes through production. Print inventories and projections. Intense accuracy of invoicing and billing.
During my two and a half years at BowTie as a Marketing Specialist, I focused on consumer based promotions that increased magazine subscriptions. I was tenacious in my ability to construct, track, execute, and test direct response advertising and marketing promotions for print (house ads, insert cards), online display ads (house website), direct mail, and email marketing campaigns.
BowTie Inc., publishing company produced niche hobbyist magazines like Cat Fancy, Dog Fancy, Aquarium Fish International, Reptiles, Urban Farm and Young Rider.